At the heart of the matter is what to name the area: 'Little Saigon' or 'Saigon Business District.' That corridor of Story is in the southern part of the city where there's a concentration of Vietnamese businesses.
If you've had your ears to the ground in the Vietnamese-American community in the last few months, you've probably heard about how San Jose is struggling to come up with a moniker for a strip of Story Road near the intersection with McLaughlin. We have great ideas and have amassed lots of knowledge, so let's put to good use! Note to repeat visitors to this post - I've started a new post called 'Solving San Jose's Little Saigon Controversy' in hopes of getting some solutions to the bickering and intrigue that have created this impasse.